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animation & motion graphics plan:

Thank you again for considering us for this exciting project. We’re truly inspired by the subject matter and thrilled to collaborate with you to bring your vision to life. Based on our earlier discussions, we've crafted design concepts that establish a playful and dynamic visual language—an innovative twist on a theme often portrayed as intense and perilous. We’re confident this fresh approach will set your show apart from other shark programs, creating a unique, memorable experience for audiences.

Our mood board below showcases the ideas and concepts that helped shape the direction of our core design strategy for this upcoming project.  It’s a visual representation of our research and inspiration, and it captures the essence of a fun and attractive style which was our main focus.  The mood board features a curated selection of color pallets, patterns, textures and images that embody the spirit of this vision and convey a modern and fresh feel.  

Mood board

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Logo Inspiration

We feel the ideas below capture the fusion of fun, clean and engaging visuals that represent our direction for this project.  The logos feature bold, dynamic patterns and unique typography that reflect the appealing, yet light and entertaining roots of comedy with a contemporary feel.

Shark Imagery In Logo (Playful)

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Shark_Bold.jpg

clean and bold

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info graphics & Explainers

For this section, we are excited to present our explainer examples.  These all come from idea excerpts from previous projects we’ve come across and ones we’ve personally worked on that demonstrate the broad stroke of our capabilities (from minimal to maximal design treatments).  We aim to have our treatments short and concise, breaking down fun, scientific concepts in a way that compliments the sharks’ perspective.  

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REalistic with clean Callouts

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Birds Eye Views (Shark Tracking?)

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underwater explainers

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Just another option to throw out there but to capture the full scope and angles of the sharks movement in all directions the viewer can get a macro look at what has happened

Documents & Maps

In the case where we need to showcase some documentation we have proposed a few different styles to do so.  These styles will be legible to get the message across as well as animated delicately so that it is not like just slapping the document on camera it has a sense of artistic movement to them.  Maps always prove to be an important element for any show.  For these examples, our collection is comprised of previous works and new ideas that parallel our vision.  We aim to feature a clean but textured, highly dynamic visual style incorporating thematic and fun elements synonymous with ocean exploration.

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bright and colourful (playful)

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photoreal Aqua

3D Maps

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Photo Treatments

For this section, we are excited to present our photo treatment examples.  These all come from previous projects we’ve worked on and demonstrate a broad stroke of our capabilities, from minimal to maximal design treatments.  These treatments vary in style and approach, showcasing the diverse range of techniques and styles that we are capable of.

Rosa.jpg
Men_Parallax.jpg

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location markers

In the following examples, these are various treatments we’ve done with locators that guide the viewer in establishing context, pushing the story forward.  We aim to have our treatments sleek and minimalistic, with aquatic-inspired design elements using flowing lines, soft gradients, colour palettes and animation style to mimic underwater life.  

bright and colourful footage backdrop

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Venice_Washed.jpg

washed up overlay

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dark & serious

thank you!

Thank you for taking the time to go through our look book presentation.  Through this process, we hope that some of our work paved a clearer path to your overall vision for this project.  Our goal is to create a design that exceeds your expectations and meets your requirements, and we are committed to working closely with you to achieve this.  We are excited to team up with you and build, not only a captivating vision, but an impactful project that reaches the masses.
 

If you have any questions or concerns, feel free to contact us.  We’re looking forward to hearing your thoughts and appreciate the chance to work with you.  

CONTACT:

Jody Laraya

Executive Production Supervisor

jody.laraya@illworksstudios.com

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80 Atlantic Avenue Toronto Ontario M6K 1X9

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