top of page
Cash Cab_(Main_Background_Header)_V2.jpg

In this section, we are excited to introduce our core design strategy, which is based on an evolved look to the show’s early 2000’s design style.  Our team has meticulously combed through various design trends to create a collection of stylistic looks for you to consider.  The new designs feature a modern twist to the previous series’ style.  We realize the importance of staying true to the essence of the classic series while creating a fresh and modern feel. 

Our team has carefully assembled each design to capture the energy and spirit of that era while avoiding any outdated and unappealing elements.  We believe that this approach will lead us down the path to capturing the unique look that will distinguish your project amongst the myriad of game shows in the marketplace.


animation & motion graphics plan:

Our mood board below is a mixture of 3D and 2D elements creating a good contrast of "gameshow shiny" with a bit of an urban feel since we'll be riding around the streets. Our moodbaord showcases the ideas and concepts that helped shape the direction of our core design strategy for this upcoming project.  It’s a visual representation of our research and inspiration, and it captures the essence of an evolved 2000’s era look which was our main focus.  The mood board features a curated selection of color pallets, patterns, textures and images that embody the spirit of this era and convey a modern and fresh feel.

Mood board

Cash_Cab_Mood_Board_(4_Rows) copy.jpg
Cash_Cab_Page_Header_Logo (0-00-00-00).png

Title card and opening

Here we are thinking that a mix up Shiny 3D with some 2D Music related elements would best suit the show.  Our logo ideas are an integral part of our core design strategy for your project.  We feel these inspirations capture the essence of the classic “Cash Cab” look and provide a visual representation of our design ideas for this project.  The logo will feature the classic typography that reflects the roots of the previous series with a contemporary feel.

Slides_Template copy.jpg
COLOURFUL_Shiny_Cartoony copy.jpg
Raid_The Cage copy.jpg


We are delighted to present to you our game show-inspired elements that will add a new level of excitement and modernity to the show.  Our goal is to elevate the classic design of the show to bring about a visual sense of fun that engages and captivates the audience.  We find it important to create a visually appealing and interactive experience that resonates with the viewer.  With this in mind, we have selected some game show inspired design elements that aim to track the success status of the contestants in a dynamic and engaging manner while keeping the mood fun and playful.

CC_tracker eg copy2.jpg


Special segment overlays & transitional elements

To conclude, our last section breaks down some ideas we had for the status and transitional elements of the show.  Our aim is to elevate the classic design from the previous series to create visually captivating elements that track the contestant’s traveling route, introduce new game segments and maintain an engaging atmosphere throughout.  We’re opting to use elements that are visually striking and playful.   We want to guide the audience’s attention but also contribute to the show’s dynamic flow, ensuring the viewers remain engaged, informed and entertained.  With our video overlays, bonus intros and transitions, we are hoping to add excitement and anticipation when implementing these elements.  We have chosen visually captivating and energetic examples that highlight the essence of the segment setting the stage for the suspenseful and thrilling gameplay to come.

signs with music elements

3D_Video_Bonus copy_V2.jpg

2D simplistic text and music elements w/ background image


bumpers & transitions

TO keep the consistency we are thinking of a macro animated shot of the logo or other music and cab related elements to wipe the screen, with some depth of field.



For these examples, our collection of folders are comprised of excerpts from previous works and ideas that we’ve come across that are in line with the proposed vision.  We aim to feature a clean but textured visual style incorporating modern elements reflective of the old series.

Map_(Google_Earth_Studio) 3 (0-00-00-00).jpg

stylized google earth studio



2.5D Map with Depth of field

thank you!

Thank you for taking the time to go through our look book presentation.  Through this process, we hope that some of our work paved a clearer path to your overall vision for this project.  Our goal is to create a design that exceeds your expectations and meets your requirements, and we are committed to working closely with you to achieve this.  We are excited to team up with you and build, not only a captivation vision, but an impactful project that reaches the masses.

If you have any questions or concerns, feel free to contact us.  We’re looking forward to hearing your thoughts and appreciate the chance to work with you.


Jody Laraya

Executive Production Supervisor



bottom of page