top of page
Made_For_TV_Header_Graphic_V2.jpg

animation & motion graphics plan:

CORE DESIGN STRATEGY

Thanks again for your consideration in this upcoming project.  It’s an interesting topic to take on and we are grateful for the chance to help bring your vision to life. We are excited to introduce our core design strategy, which is based on an evolved fun and stylized design approach.  Our team has meticulously combed through various trends to create a collection of looks for you to consider.  The new designs feature a various looks showcasing our vision for this unique endeavour.
 

We realize the importance of bringing comedy to the table while keeping our designs light and fun.  Our vision was to keep the viewers engaged and interested while creating this design approach.  Our team has carefully assembled each design to capture the spirit of a fun, light style while avoiding any outdated and unappealing elements.  We believe that this approach will lead us down the path to capturing the unique look that will distinguish your project among the myriad of comedy series’ in the marketplace.

Our mood board below showcases the ideas and concepts that helped shape the direction of our core design strategy for this upcoming project.  It’s a visual representation of our research and inspiration, and it captures the essence of a fun and attractive style which was our main focus.  The mood board features a curated selection of color pallets, patterns, textures and images that embody the spirit of this vision and convey a modern and fresh feel.

Mood board

Made_For_TV_(Mood_Board).jpg

Logo Inspiration

Our logo ideas are an integral part of our core design strategy for your project.  We feel these inspirations capture the essence of this fun and appealing fusion and provide a visual representation of our ideas for this project.  The logos feature bold, dynamic patterns and unique typography that reflect the appealing, yet light and entertaining roots of comedy with a contemporary feel.

Martin.png
In_Living_Color.png

bright fun 3D

MTV_Logo_90_Black.jpg
MTV_Logo_90.png
blind-date.png
MTV_Cribs.png
Rupaul_Bling.jpg
Bling.jpg

Title Sequence Inspiration

Our examples are a combination of works that have both inspired us and ones we’ve come across that align with the direction of this project.  A mix of textured organic documents, headlines and images mixed with clean, classy elements with some macro views of certain key elements and depth of field for more comical drama.  We would encourage you to re-imagine various comedic aesthetics in place of the below image treatments.  This will help bring our concepts to life and give you a better understanding of our vision.

2

Graphics_On_Footage_Procreate_2.jpg
Trendy_Light_Shapes_2.jpg

graphics interacting with Footage

Graphics_On_Footage_Procreate.jpg
Kanye_West_90.jpg

footage transitioned hero shots

Bio_Pack_Kardi_Grunge_2.jpg
Bio_Pack_Kardi_Grunge.jpg

grunge glitch

Graphic Overlays

To conclude, our last section breaks down some ideas we had for various types of GFX overlays and text on screen.  Our aim is to elevate the classic design to create visually captivating elements that track certain on-screen elements and the narration while maintaining an engaging atmosphere throughout.  We’re opting to use elements that are visually striking and playful.  We want to guide the audience’s attention but also contribute to the show’s dynamic flow, ensuring the viewers remain engaged, informed and entertained.  With our overlays, we have chosen visually captivating examples that highlight the essence of our core design strategy.

Urban_Elements.jpg
Hand_Drawn_Design_Elements.jpg
Pro_Create_Toons.jpg
Toon_World.jpg
Pro_Create_(Neon_Tracers).jpg
3D_Elements_With_Footage.jpg
Onscreen_Tweet.jpg
Onscreen_Instagram_Scroll.jpg
Fullscreen_Tweet.jpg
Sunset_Bubbles.jpg
SM_Hero_Angled_1.jpg
Horizontal_1_(Rounded_Bubble).jpg

TRANSITIONAL ELEMENTS:

For these examples, our collection of folders are comprised of excerpts from previous works and ideas that we’ve come across that are in line with the proposed vision.  We aim to feature a clean, fun, visual style incorporating thematic elements of topics at hand.  With these treatments we want to provide a macro view of various transitional elements we can provide.

Social_Photo_333.jpg
Social_Photo_1.jpg
Glitch_Trans_1.jpg
Glitch_Trans.jpg
Split_Screen_2.jpg
Split_Screen_3.jpg

Photo Treatments (if needed)

For this section, we are excited to present our photo treatment examples.  These all come from previous projects we’ve worked on and demonstrate a broad stroke of our capabilities, from minimal to maximal design treatments.  These treatments vary in style and approach, showcasing the divers range of techniques and styles that we are capable of.

2

thank you!

Thank you for taking the time to go through our look book presentation.  Through this process, we hope that some of our work paved a clearer path to your overall vision for this project.  Our goal is to create a design that exceeds your expectations and meets your requirements, and we are committed to working closely with you to achieve this.  We are excited to team up with you and build, not only a captivating vision, but an impactful project that reaches the masses.

If you have any questions or concerns, feel free to contact us.  We’re looking forward to hearing your thoughts and appreciate the chance to work with you.

CONTACT:

Logo_Strip_Faded.png

Jody Laraya

Executive Production Supervisor

jody.laraya@illworksstudios.com

2

bottom of page