animation & motion graphics plan:
CORE DESIGN STRATEGY
Thank you for your consideration in this upcoming project. It’s an interesting topic to take on and we are grateful for the chance to help bring your vision to life. Our approach for this is not trying to reinvent the wheel, we understand the overall theme of the series is and has been sleek, luxurious, elegant, shiny and sexy but we understand that the involvement of basketball gives it an evolved urban-extravagant design style. While keeping true to the look and feel of past seasons we did want to give it an upgrade and provide a look that will lead us down the path to capturing the unique look that will distinguish your project amongst the myriad of reality shows in the marketplace.
Our mood board below showcases the ideas and concepts that helped shape the direction of our core design strategy for this upcoming project. It’s a visual representation of our research and inspiration, and it captures the essence of a refined and sophisticated street style which was our main focus. The mood board features a curated selection of color pallets, patterns, textures and images that embody the spirit of this vision and convey a modern and fresh feel.
Given that we intend to retain the existing logo, we have contemplated the possibility of enhancing its visual appeal by imbuing it with three-dimensional attributes, employing depth of field techniques, and incorporating photorealistic rendering environments. By adhering to the original logo layouts and fonts, we can introduce elements such as luster and the glistening brilliance of diamonds. Our approach will prioritize simplicity while integrating depth of field effects, as well as animating the logo to accentuate shine, reflections, and an overall shimmering aesthetic.
HERO SHOT (SOCIAL MEDIA)
We propose incorporating social media platforms as a means to introduce our characters, leveraging the pervasive influence of social media in today's society, particularly among the younger generation that aligns with the target audience of our characters. By adopting a format inspired by social media themes, we can effectively captivate and engage this audience. The versatility of this approach allows us to explore numerous imaginative methods for seamlessly integrating our content onto screens, contingent upon the chosen layout. Additionally, the flexibility to modify colors offers ample opportunities for customization, while the implementation of kinetic text animation promises visually captivating results.
TEXTING & SOCIAL MEDIA DEVICES
In contemporary times, the prevalence of text messaging, social media discussions, and the potential for content to rapidly attain viral status has the ability to significantly impact individuals' lives. It has become increasingly evident that the number of followers one possesses seemingly correlates with a heightened influence. Given the indispensable role of texting, direct messaging, and social media interactions in the narratives of celebrities, it becomes imperative to incorporate these elements into the storytelling process. Maintaining brand integrity and adhering to the project's established style, we present several approaches to effectively convey this integration.
SOCIAL MEDIA (ON SCREEN)
In order to align with the desired aesthetic of being simultaneously clean, elegant, youthful, and enjoyable, we suggest embracing a vibrant and lively color palette. By infusing elements of playfulness into the overall tone, we can create an atmosphere that is not overly serious, while maintaining a sense of sophistication that befits the characters in the show, who possess a discerning mindset beyond trivial matters.
TRANSITIONAL ELEMENTS (bumpers)
In our creative vision, we propose employing a macro approach to capture captivating basketball imagery with a luxurious and opulent twist. By focusing on close-up shots, we aim to intrigue the audience, leaving them initially uncertain about the subject matter. However, as the visuals unfold, they will gradually discern the essence of basketball intertwined with a sense of grandeur and elegance. The incorporation of shiny and "blinged out" basketball elements, such as a diamond-studded basketball or a platinum basketball hoop, will further enhance the luxurious and seductive appeal. This intentional departure from the traditional sporty aesthetic allows us to create a visually striking experience that exudes sophistication and allure.
Thank you for taking the time to go through our look book presentation. Through this process, we hope that some of our work paved a clearer path to your overall vision for this project. Our goal is to create a design that exceeds your expectations and meets your requirements, and we are committed to working closely with you to achieve this. We are excited to team up with you and build, not only a captivation vision, but an impactful project that reaches the masses.
If you have any questions or concerns, feel free to contact us. We’re looking forward to hearing your thoughts and appreciate the chance to work with you.
Head of Production